How Do Data Analytics Benefit the European Economy?

OF LARGE BUSINESSES

501+ employees

65% of

European business decision makers say data analytics are important to their companies.

OF MEDIUM BUSINESSES

51 to 500 employees

OF SMALL BUSINESSES

50 or fewer employees

European business decision makers say data analytics will be important to their plans in each of the following areas:

: C2

Better serving customer needs

Increasing sales/revenue

Creating new products or services

Finding opportunities to expand into new markets

: 58% Adding jobs/hiring more employees

Share of senior European executives saying 10% or more of their companies’ growth will be related to data analytics:

63%

26%

a

LARGE BUSINESSES

The Software Alliance

jesa]

MEDIUM BUSINESSES

54% 40%

22%

all

SMALL BUSINESSES

Source: BSA/IPSOS Global Data Analytics Poll, November 2014

www.bsa.org/datasurvey