THE MOTION PICTURE TH

AT PITS STEH WEAPONS AGAINST STEEL NERVES I

Ad No. 403—668 Lines 4 Cols. x 11% Inches

Also Available As

Ad No. 303—375 Lines 3 Cols. x 8% Inches and

Ad No. 20I—162 Lines 2 Cols. x 57% Inches

And Comparable

Ad No. 305—312 Lines 3 Cols. x 71/ Inches

ete Pee ent ne Ta} OF, SH PONE: Due HPA

ADIAY IE ROCHA

Co-starring TECHNICOLOR®

TY HARDIN: DIANA DORS - wichaet couch - suoy GEESON - ROBERT HARDY

Screenplay by ABEN KANDEL and HERMAN COHEN - Produced by HERMAN COHEN - Directed by JIM O’CONNOLLY

* As a public service, the management will test your BERSERK-limit in the lobby before you enter the theatre!

Dorion metood Tsecuree + ootence

FROM Co LUMBIA THE TOTAL LOOK IN ENTERTAINMENT

Copyright © 1967, Columbia Pictures Corporation. All Rights Reserved.

Test your SHOCK-LIMIT before you enter the theatre UTILITY MAT

HOW MUCH CAN YOU STAND NO. 1 BEFORE YOU GO “BERSERK’’? + Ad No. 101

e Ad No. 102

Se i : e Ad No. 201 yi ee intering (CHECK ONE) e Ad No. 202 spikes shatter & a » Publicity I-A

¢€ ed calm... e Publicity 2-A

| Saw-teeth savagely slashing a girl apart Eo wa

rip my nerves... a

: I get stabbing pains when

| [see a victim fall on | naked bayonets... ea E

YES NO

| I get dizzy watching

tceag ti CALCULATED

gas na TO DRIVE YOU ‘BERSERK’! *

| swinging...

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This reminds me of astain of... ae ||

BLOOD INK

IF YOU ANSWER MORE THAN 3 QUESTIONS YES, YOU SEE “BERSERK” AT YOUR OWN RISK!

222 ROWER BE:

COLUMBIA PICTURES Presents

in THE HERMAN COHEN PRODUCTION OF

“ESERSERK!”

Co-starring

TY HARDIN: DIANA DORS. - micuaet coucu - supy ceeson ROBERT HARDY - Screenplay by ABEN KANDEL and HERMAN COHEN

Produced by HERMAN COHEN - Directed by JIM O’CONNOLLY (GA) Gey TECHNICOLOR® G

ce <0 i %

in THE HERMAN COHEN PRODUCTION OF

“BERSERK !”

Co-starri ng Y HARDIN - DIANA DORS MICHAEL GOUGH - JUDY GEESON - ROBERT HARDY Screenplay by ABEN KANDEL and HERMAN COHEN Produced by HERMAN COHEN - Directed by JIM O’CONNOLLY

TECHNICOLOR® ¢

* Test your BERSERK-limit in the lobby before you enter the theatre!

Ad No. 304—516 Lines—3 Cols. x 12!/, Inches Also Available As Comparable Ad No. 302—372 Lines—3 Cols. x 87% Inches Ad N&. 1012295 Linas Also Available as Comparable Ad No. 402—664 Lines—4 Cols. x 117% Inches | Col. x 634 Inches

COHEN PROD 1ON OF

“BERSERK! Lift Flap for Publicity ace = And Exploitation » »

Ad No. 204—30 Lines—2 Cols. x | Inch

Page 2

Mat IA; Still No. 128

Joan Crawford, as the owner of a circus whose performers face horrify- ing murder, is starred in "Berserk," new Columbia pictures, release in Technicolor. Also in the chiller-film are Ty Hardin, Diana Dors, Michael Gough, Judy Geeson and Robert Hardy. 'Berserk'' is a Herman Cohen production.

Mat IB; Still No. 93

Judy Geeson, who made her screen debut with Sidney Poitier as the "To Sir, With Love" schoolgirl, plays a wild youngster in a circus dogged by grisly horror, in "Berserk." Joan Craw- ford stars in ''Berserk,'' a Columbia Pictures release in Technicolor and the cast also includes Ty Hardin, Diana Dors, Michael Gaeah and Robert Hardy. Jim O'Connolly directed.

Joan Crawford

A star of the first magnitude, Joan Crawford is consistent in her demand that her roles give her an opportunity to demonstrate her versatility as an actress. She has been hailed as a co- medienne and as a dancer, has won an Academy Awadr for her dramatic emoting and, now, she is proving her skill at generating intense emotion— fear and fright in her audiences. Miss Crawford currently stars at the neath Theatre in “Berserk,” in color by Technicolor. The mystery-thrilier is a Columbia Pictures release.

Co-starring with Miss Crawford in the new shocker are Ty Hardin, Diana Dors, Michael Gough, Judy Geeson and Robert Hardy.

In “Berserk,” Miss Crawford is the owner of a traveling circus, which is plagued by a series of brutal murders.

Joan has gravitated in recent years to the suspense-thriller type of drama, such films as “Sudden Fear,” “What- ver Happened to Baby Jane?” and “Straitjacket.” “Berserk” is in the same tradition.

Produced by Herman Cohen and di- rected by Jim O’Connolly, “Berserk” was written for the screen by Aben Kandel and Herman Cohen.

Diana Dors

Diana Dors, England’s contender in the international “sex symbol” sweep- stakes, appears in co-starring support of Joan Crawford in “Berserk,” now BCU O Sake hontai Theatre in color by Technicolor. Also co-starred in the mystery-thriller, a Herman Cohen production for Columbia Pictures re- lease, are Ty Hardin, Michael Gough, Judy Geeson and Robert Hardy.

In “Berserk,” Miss Dors plays a circus performer who is nightly “sawn in half.” She becomes one of the vic- tims in a series of grisly murders which plague the circus, which Miss Crawford owns and manages.

At 14, Miss Dors studied at the London Academy of Music and Dra- matic Art, where she received the Alexander Korda Award as “the most promising screen actress of the year.” She has since appeared in some 70 films made in Hollywood, England, France and Italy among other locales.

“Berserk” was produced by Herman Cohen and directed by Jim O’Connolly from a screenplay by Aben Kandel and Cohen.

Mat No. 2B; Still No. 2 Diana Dors walks in on Ty Hardin as he is about to get into costume for his wire- walking act above a field of upraised bayonets, in ‘Berserk,’ new chill-film of a circus plagued by grim passion and grisly murder. Joan Crawford is starred in the Columbia Pictures release in Technicolor.

Ty Hardin

Ty Hardin, the hard riding star of both the “Bronco” and “Cheyenne” TV series, plays a circus performer in “Berserk,” starring Joan Crawford at GE teeios Theatre in Technicolor.

In “Berserk,” Hardin plays a high- wire performer who does his danger- ous act without a safety net over a bed of upraised bayonets, in a circus plagued by a series of grisly murders.

Also starred with Miss Crawford in “Berserk”, a Herman Cohen Produc- tion, are Diana Dors, Michael Gough, Judy Geeson and Robert Hardy. Jim O’Connolly directed.

Advance Notice

“Berserk,” starring Joan Crawford in the Herman Cohen production for Columbia Pictures release, opens..... it cies <4 ap Theatre. Filmed in Technicolor, the new film is a shocker about a traveling circus plagued by a

series of grisly murders. Co-starred

with Miss Crawford in the thriller di- rected by Jim O’Connolly are Ty Hardin, Diana Dors, Michael Gough, Judy Geeson and Robert Hardy. Aben Kandel collaborated with producer Cohen on the screenplay of “Berserk.”

Judy Geeson

Major roles in two important motion pictures within six months have estab- lished pretty Judy Geeson as one of Britain’s best-known young actresses.

The talented youngster made her screen debut opposite Sidney Poitier in “To Sir, With Love,” scoring a per- sonal triumph as a tough schoolgirl. Now Judy has a key role in support of Joan Crawford in “Berserk,” a Herman Cohen production for Colum- bia Pictures’ release at the ........ Theatre in color by Technicolor.

In “Berserk,” Miss Crawford, who plays the owner of a travelling circus bedeviled by a series of terrifying murders. Judy, as her daughter, is a wild and unruly youngster expelled from boarding school, who joins the circus and contributes materially to the dramatic events that follow.

As a child, Miss Geeson attended the famous Corona Stage School for juve- niles, in London. First trained as a dancer, she later concentrated on act- ing. She made her debut on British TV at 12, and soon was playing parts in leading adult TV programs.

“Berserk” also co-stars Ty Hardin, Diana Dors, Michael Gough, and Rob- ert Hardy. Jim O’Connolly directed from a screenplay by Aben Kandel and Herman Cohen.

Mat 2A; Still No. 92

As the owner and ringmaster of a circus plagued by a series of grisly murders, in "Berserk," Joan Crawford in- troduces Ty Hardin and his wire-walking act above a field of up-raised bayonets. ''Ber- serk" is a Columbia Pictures release in Technicolor and the cast also includes Diana Dors, Michael Gough, Judy Geeson and Robert Hardy.

Mat IC; Still No. 115 Joan Crawford is starred in "Berserk,'' new horror film re- leased by Columbia Pictures in Technicolor, as the owner and ringmaster of a circus which is plagued by a series of grisly murders. Also in the cast are Ty Hardin, Diana Dors, Michael Gough, Judy Geeeson and Robert Hardy. Herman Cohen produced the thriller.

caeneeeeeeeeee reer eee eee seer eee a SSS

Joan Crawford wears a leotard, red jacket and top hat in new Columbia Pictures release in Technicolor. She plays a circus owner who also announces the death-defying acts taking place under the big top and, when she isn't being the ringmaster, she again proves herself one of the best-dressed women on the screen today.

many of her scenes in "Berserk,"

* *

Ty Hardin, currently starred with Joan Crawford in "Berserk," new Columbia Pictures release in Technicolor, is internationally known as Bronco Layne, legendary hero of the “Bronce” ~

While starring in "Berserk," horror release, Joan Crawford was photographed at work by Lord Snowdon, husband of Princess Margaret. who is employed as a special photographer by the London Sunday

In the horror film, he plays a modern-day circus perfor walker who does his act above rows of up-pointed ba

* *

In "Berserk,"" in which she stars with Joan Craw Dors is seen as the girl in the circus who is sawn in he It's one of the more grisly moments in this chill film which travels with murder as its companion.

* *

Judy Geeson, British teen-ager who inode her "To Sir, With Love," playing the tough schoolgirl wit

ELS EA TI EI AE, BAIS ESTES CART,

n "Berserk,"

* * *

Lord Snowdon,

Sidney Poitier, her teacher, currently is starred with Joan Crawford new Columbia Pictures release in Technicolor. She plays a sophisticated young woman, a daughter of the circus which is the setting for some of the film's most grisly moments.

the new Columbia Pictures

taking pictures of Miss Crawford during

location scenes. Later, he and Princess

ar to dinner at Kensington Palace.

* * *

ind Diana Dors, who figure importantly in chill-film starring Joan Crawford in Tech- by Columbia Pictures in the forthcoming y-suspense drama starring Vince Edwards. »ungster who made her film debut with 'o Sir, With Love" schoolgirl. Miss Dors is

st popular "sex goddess."

TS AS INI NIT ETS Pa a EI TT ST ET I ES I TES

Page 3

‘BERSERK’-Limit 40 x 60!

"Berserk advertising advises patrons their "Berserk"-Limit can be tested in theatre lobby. The "test" consists of the film's 40" x 60"

Test your SHOCK-LIMIT before you enter the theatre!

HOW MUCH CAN YOU STAND BEFORE YOU GO “BERSERK”?

Skull-splintering Spikes shatter my calm...

OO

Saw-teeth savagely slashing a girl apart rip my nerves...

Selling Aids

Television Trailers

Variously-timed television spots put the "Berserk'’-Limit shock test into the home! Also available, a one-minute "'Berserk'' television trailer which does not use the ''Berserk''-Limit shock test, but effec- tively sells the film as a "must-see" chiller! Order television trailers from National Screen. }

available at National

Screen Service.

Simply place 40" x 60" on display in lobby, under a green spot which calls attention to it! Use poster in ad- vance, with playdate credits, as well as cur-

rent.

TecMcoLon™

TY HARDIN: DIANA BORS - sicnees snuck soy crs CRIES LOH

Sorsenliy bo BECK VAMUEL ad REBAR LONER - Rotor by HERMAN LOIN < Bhenctea We IBS OLEATE?

JOAN CRAWFORD

Of first importance in promoting ''Berserk!"'

‘should be the publicizing and exploiting of Joan Crawford whose every screen appear- ance is eagerly awaited by her fans.

e In a radio contest, have a deejay ask entrants to send in post cards listing the titles of Joan Crawford's previous films.

e Another deejay contest could offer tickets to the first ten or more listeners telephoning the station and naming Miss Crawford's first picture, "Pretty Lady."

e Any local girl named Joan Crawford? If you can locate one or more, have them as opening night guests of their namesake star and plant story in your paper. An alternative could be to admit the first ten ladies named Joan who identify themselves at the boxoffice.

e Enlarge, back with cardboard and sil- houette the figure of Miss Crawford as the circus ring master, in Still No. 115, for a lobby standee.

e Have a huge postcard in your lobby, with Joan Crawford's photo, and ad- dressed to the star in Hollywood. Be sure of ample space for patrons to sign their names under the message: "Dear Joan, We Are Looking Forward to Seeing You in 'Berserk!' "

I get dizzy watching a oO warroted body swinging... ae

This reminds me ofastein of. [| 7 SS

ECUAPABLR PISTIBES: Precants:

MTSE BERASS COBEN PROBOSTION DF

ON: ROBERT HARRY. fi Se

I get stabbing pains when * | I see a victim falion naked bayonets...

oe

Radio Spots

"Berserk" radio package includes a 60-second spot, a 30-second spot dn aa 10-second spot. All available at National Screen Service.

Telops

Information about telops, style and prices, may be obtained by

y writing direct to OQ Title Card Co., 247 W. 6th Street, New York,

N. Y. 10036.

National Flag Displays

a” : 3-piece Streamer, $21.50; DeLuxe Sectional Valance, $2.15 per run-

ning foot—minimum length, 10 feet; Usher Badges, 50c; 9' x 12' Flags or Wall Banners, single-faced, $80., double-faced, $145. Order these

adn other banners from National Screen Service.

SEE IT FROM THE BEGINNING!

Point up the importance of seeing "Berserk" from the beginning, via newspaper publicity and lobby notices a week in advance of your playdate. On the day of the opening, pub- licize the starting times with a special box story and an out-front starting time clock which uses skeleton hands which help call attention to your message: "The ‘Berserk’ Terror Begins Al.220.).....0.:c

CIRCUS BALLY

An attractive girl in black net stockings or leotards, wearing a high hat and red jacket along the lines of the costume worn by Joan Crawford in Still No. 115 (see Publicity Mat No. IA on publicity page), might walk through town wearing picture credits on her back. The girl can also carry a ringmaster's whistle which she blows occasionally, to call attention to herself. She also calls on news- paper, radio and TV personalities to deliver invitations to the show.

‘BESERK’ CONTEST

The condition of being "Berserk," is one of several states of human behavior character- ized by disordered speech and thinking, by impulsive movements and excessive emotion. Listed below are a number of other related conditions of mental disturbances, in a mix- match order. Have a newspaper run the list in a contest offering guest tickets and pro- moted merchandise as prizes. As an example, the correct interpretation of the word Ber- serk is, ‘seized with a delirious frenzy," so the correct answer is I-g.

a. Wishing evil 1. Berserk

b. Wildly distracted 2. Deranged c. Want of reason 3. Amuck

d. Deliciously excited 4. Frantic

e. Raving lunatic 5. Malevolent f. Slightly unbalanced mentally 6. Madness g. Seized with delirious frenzy 7. Crazy

h. Murderous excitement 8. Maniac

i. Mentally disordered 9. Frenzied

j- Wildly moved 10. Touched

ANS: I-g, 2-i, 3-h, 4-j, 5-a, 6-c, 7-b, 8-e, 9-d and 10-f.

HERALD HANDOUT FOR MASS DISTRIBUTION

r L E

: a TRE HERMES COCER F f e : “BERSERK! emer cad

Tabloid Cover (Above)

Center Spread (Right)

Printed in black and red— inside pages, single color—on news stock! Four 82 x 5'/2 pages, with ample room for theatre imprint on back page, which also carries an ad for the Herman Cohen production of "Berserk," starring John Crawford in Technicolor.

The screen's mos

= > 15

= naked bayonets...

Lod FOU ANSWER MORE THAR 3 QUESTIONS YES, YOU SEE “BERSERK” AT YOUR OWN RISK!

t astounding test!

Skull-splintering spikes shatter my calm...

Sew-teeth savagely slashing = a 2 girl apart rip my nerves... LJ Es

$ get stabbing pains when I see a victim fall on. i

IMPRINTING This cost in addition to cost of heralds, 4 lines of type each 4" long.

| First 1,000, $5.00 Tey Additional thousands $3.50 per thousand Over 5,000 $3.00 per thousand

Extra copy 40c a 4" line Follding, $2.00 per thousand

I get diz tching a ey eee SHIPPING We ship small orders by Parcel “| ‘This reminds me of astain of...) [7] | i eee : oe A Post Special Delivery and bill i

you for postage charges unless you specify otherwise. Large orders can be shipped by truck if there is sufficient time.

Per Thousand $7.50 F.O.B. plant Send Imprint Information When You Order Direct from: HARRY K. McWILLIAMS ASSOCIATES 151 Lafayette St., N. Y., N. Y¥. 10013

Phone: (212) 915-5013

Page 4

Ad No. 401—612 Lines 4 Cols. x II Inches

Also Available As Ad No. 30!1—345 Lines 3 Cols. x 8!/g Inches

And Comparable

Ad No. 306—252 Lines 3 Cols. x 6 Inches

TECHNICOLOR®

Co-starring

TY HARDIN: DIANA DORS - michaet couch - supY GEESON - ROBERT HARDY Screenplay by ABEN KANDEL and HERMAN COHEN - Produced by HERMAN COHEN Directed by JIM O'CONNOLLY -

<<QS5 lee

* As a public service, the management ill toct »----~ BERSERK-limit in the lobby before you «é

| THE SHOCKER CALCULATED TO DRIVE YOU ‘BERSERK’! * All ad

mes CC) | MBIA PICTURES Presents has be sae eve e.4 i in THE HERMAN COHEN PRODUCTION OF ee ! : \3 g ff addre: —— ) lhe TECHNICOLOR® Cl ep Avenu ne a r-¥-} anol 0] a=) lat) 104 ell aaliaiam al-mleleleby Exhibit before you enter the theatre! above) the pre the sea screen Natior

Ad No. 202—82 Lines—2 Cols. x 3 Inches

ACCESSORIES

e THREE SHEET (above) e ONE SHEET (below) e RADIO SPOTS

e TV TRAILERS

e INSERT CARD

e WINDOW CARD

e 22 x 28

e SLIDE

e EIGHT II x 14's

e TRAILER

40x 60, 24x 60,

24 x 82, 30x0

STILL SETS (Color and B/W—Color, for lobby and store dis- plays; B/W stills for newspaper planting)

Order from National Screen

THE CAST

Monica Rivers .................. Joan Crawford oc en nares Thomas Cimarro Frank Hawkins 2000000. Ty Hardin I a caseesoiep ies cis Peter Burton 1 Ra ee ee Sl a Diana Dors Bearded Lady .................. Golda Casimir Dorande = .:...2e. hex Michael Gough Skeleton Man ..0..0..00.0.ccccce Ted Lune Angela Rivers ...................... Judy Geeson Strong Man 0.00... Milton Reid Superintendent Brooks........ Robert Hardy Wanda ©0000... Marianne Stone Commissioner Dalby ........ Geoffrey Keen Gypsy Fortune-Teller .............. Miki Iveria Harrison Liston .................. Sydney Tafler ol 2 ene Howard Goorney Ceo ae or George Claydon Sergeant Hutchins .......... Reginald Marsh amor cnet eee Philip Madoc Constable Bradford ............ Bryan Pringle Miss Burrows ............ Ambrosine Phillpotts

THE CREDITS

Produced by Herman Cohen; Directed by Jim O'Connolly; Original Story and Screen- play by Aben Kandel and Herman Cohen; Associate Producer, Robert Sterne; Film Editor, Raymond Poulton; Director of Photography, Desmond Dickinson, B.S.C.; Music Composed and Conducted by Patrick John Scott; Art Director, Maurice Pelling; Pro- duction Manager, Laurie Greenwood; Assistant Director, Barry Langley; Continuity, Betty Harley; Wardrobe, Joyce Stoneman; Hairdresser, Pearl Tipaldi; Makeup, George Partleton; Costumes, Jay Hutchinson Scott; Casting, Maude Spector; Camera Opera- tor, Norman Jones; Set Dresser, Helen Thomas; Construction Manager, Fred Bennett; Production Secretary, Vicki Emery; Production Accountant, Brian Brockwell; Sound Editor, Mike LeMare; Sound Mixer, Bert Ross; Sound Supervisor, John Cox. A Herman Cohen Production. Technicolor®. A Columbia Pictures Release.

THE STORY

(Not for Publication) A series of mysterious deaths plagues Monica Rivers' traveling cir- cus. The high-wire performer, the first victim, is replaced by Frank Hawkins, an even more daring artist, whose attentions to Monica make Dorando, her business manager, jealous. In shockingly brutal fashion, Dorando, too, meets a tragic end, bringing Police Superintendent Brooks to the scene. When Frank threatens to tell the police that he has seen her destroy Dorando's partnership agreement, Monica offers him a share of the circus. At this juncture, Monica's rebellious young daughter, Angela, is expelled from boarding school and persuades Monica she should be allowed to stay with the circus. Matilda, who is nightly sawn in half in an illusionist act, is the next murder victim. Then, while Frank is doing his wire-walking above a field of upraised bayonets, a knife flies into his back. Superintendent Brooks uncovers the identity of the killer in a surprising climax. Running Time: 96 Minutes

OFFICIAL BILLING

COLUMBIA PICTURES 25%

Presents JOAN CRAWFORD 100% THE HERMAN COHEN PRODUCTION OF 25% BERSERK 100%

Co-starring

TY HARDIN DIANA DORS 50% MICHAEL GOUGH JUDY GEESON ROBERT HARDY 20%*

Screenplay by ABEN KANDEL HERMAN COHEN 25% Produced by HERMAN COHEN 25%

Directed by JIM O'CONNOLLY 25% TECHNICOLOR® 25%

* Size of credit is optional.

PRINTED IN U.S. A.

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